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Thoughts from the Aspedia Team

What is a Landing Page?
A Marketing article written by Lynne Newbury

A landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on a search engine advertisement or a search-engine result link.

The page displays content that is a logical extension of the advertisement including specific branding and an offer which targets one product or service to one demographic target market.

Interesting Online and Search Statistics
A Marketing article written by Lynne Newbury

We are all under no illusion as to the size of the Internet and its exponential growth over the last few years but you may be surprised when you read some of the general internet statistics listed below:

Google under investigation again?
A Marketing article written by Lynne Newbury

It would seem that wherever you look for news these days there are stories about Google's 'Street View' cars and how they capture information and that some people are not too impressed with the amount of personal data they are capturing. Here is yet another story from the BBC in the UK regarding the capturing of data from unsecured WiFi hotspots.

Save BIG With A Content Managed Website
A Marketing article written by Mike Whitehouse

Turn your website into a power tool with a content management system

Companies have become more concerned over the past few years with where their development dollars are going, especially in web design. Thus, web developers have had to adjust their methods and deliver products that fit the business model.

New Google AdWords Certification Program
A Marketing article written by Mike Whitehouse

The Google Advertising Professionals Program has been replaced with the new Google AdWords Certification Program. With this change the qualification criteria has also altered.

With the Google Adwords Professionals certification program changing, current Google Advertising Professionals will have a 6 month grace period to meet the new criteria put forward to complete, in order to hold onto the certified status. During this grace period, everything will be the same as per normal.

For individual qualification under the new program, the criteria now are:

Small Business MUST Have A Website
A Marketing article written by Mike Whitehouse

Many SMEs wrongly believe they cannot benefit from a website.

Many small businesses have the misconception that their business cannot benefit from a website; that websites are too expensive or that because they don't use a computer neither do their potential clients.

Here are 7 reasons why your small business NEEDS a website:

Best Practices for e-Newsletters
A Design article written by Lynne Newbury

There is close to a universal hatred of "spam mail" and so there should be. But subscribers aren't always right, they sometimes have short memories and can forget that they joined your list of their own free will, which is a good reason to keep all records of each subscription request!. Once they are presented with this information they usually accept their honest mistake and hold no malice; without this you will always be in the wrong.

Virgin fined $22,000 for SPAM
A Marketing article written by Mike Whitehouse

ACMA has accepted an enforceable undertaking offered by Virgin Mobile, following an investigation into alleged breaches of the Spam Act.

As a result, Virgin Mobile must establish new training programs, quality assurance processes and auditing procedures after an investigation into emails it sent opt-out customers, and has agreed to pay $22,000.

Virgin Mobile customers who had previously 'opted out' of receiving marketing emails were sent an email asking if they wanted to change their mind after reviewing some attached promotions.

eCommerce Success Checklist
A Development article written by Lynne Newbury

The failure of so many eBusinesses has made it clear that the answer to making an online business a success is not an obvious one. Many tens of thousands of businesses have failed on the Internet in the last few years yet many others remain and flourish.

What the flourishing eBusinesses have proven is that eCommerce is a powerful, cost-efficient way to reach a worldwide audience and earn a robust profit.
Why do some businesses succeed while others fail?

eNewsletters a Powerful Marketing Tool
A Marketing article written by Lynne Newbury

eNewsletters are one of the most cost effective eMarketing promotional tools and are relatively simple to implement.
Online eNewsletters are a powerful marketing vehicle that enables you to build your customer base, improve contact with your existing clients, while establishing your online credibility and promoting your products/services. Newsletters are one of the most cost effective eMarketing promotional tools and are relatively simple to implement.