Have you ever considered whether your current website actually does anything positive for your business and whether it satisfies the needs of your customers? Does it provide your customers a place to obtain information, download specs etc, supply information on the services you supply or sell your products online? Have you ever asked your customers what they would like to see on your website, have you considered surveying them to find out what they think? Most companies don't ask their customers as they assume they have provided everything that they need on the website.