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Thoughts from the Aspedia Team

A Marketing article written by Elle Meech

The subject this week is focused on Google search results and how social media might not be the best choice for some companies. Facebook is in the news again this week, not for its poor financial reviews, but regarding strict new laws brought in by the Advertising Standards Board. Google's search engine features heavily after sharing the news of Gmail accounts appearing in search engine results in new tests being released. Google has also answered some more questions, this time regarding how not to blacklist your website from search engine results.

A Marketing article written by Elle Meech

This week the focus is on clever marketing using tools and features from Google Analytics and Google Adwords to find out the journey of customers. Google Analytics is bringing back the much missed $Index metric (now named Page Value) to understand the importance of content. Google Adwords experts this week are answering questions on the Search funnel's features to get the most out of the tool that allows companies to analyse a customer's search path.

A Development article written by Lynne Newbury

eLearn3, a dedicated web design and branding agency specialising in Registered Training Organisations (RTO) just went live this week. eLearn3 (live at http://www.elearn3.com.au) takes Aspedia's expertise and experience in serving RTOs and delivering eLearning solutions to both training and corporate clients and provides a fully fledged online solution.

A Marketing article written by Mike Whitehouse

It takes more than customer service to build a great relationship with your clients. A great product, solid support and the perfect price all help to make a product or service a success. For many companies, it is Customer Relationship Management (CRM) software that allows them to bring it all together.

In fact the full benefits from integrating CRM software with your business are not just limited to managing your clients more effectively. CRM software can help businesses manage costs, staff resources and compete against larger or more established businesses.

A Marketing article written by Lynne Newbury

Social media is the theme this week with the dominant company in this space finally entering the open market with a long anticipated IPO. Google has also announced new policies across most of their products and Microsoft has responded with an ad campaign promoting their own products. Even with all this activity from established online brands, the emerging social network Pinterest has started to get attention from the online marketing media.

A Marketing article written by Lynne Newbury

What is in Google's $37.9 Billion in 2011 Revenues?

Google released a 'disappointing' earnings announcement with a revenue figure of $37.9 Billion. The biggest contributors to Google during 2011 can be found in the finance and insurance, retailers and general merchandise, travel and tourism and jobs and education industries. Even in the current economic climate, many businesses are still finding the money to advertise in paid search.

A Marketing article written by Lynne Newbury

The big news this week was Google's announcement of closer integration of Google+ with their main search. The search giant will incorporate more Google+ content in search based on who you are connected with, what they have shared and what you have uploaded yourself.

Google mixing search with their social network promises to change how businesses approach search optimisation. Building social connections through Google+ will now have a real benifit in organic search, and is an important part of any online marketing strategy.

A Marketing article written by Lynne Newbury

As always it is a good practice to review your website content on each page at the beginning of the year.  Check your pages, prices and internal and external links are all correct, as well as ensure you have different meta descriptions and titles on every page.

A Marketing article written by Lynne Newbury

The year is coming to an end and Christmas is just a few days away. Before all of us from Aspedia go on holidays, we would like to thank all of our excellent clients. We have had a great year working with them to produce innovative websites and comprehensive digital marketing strategies to meet and exceed their goals.

This year's last weekly round up post is almost all about social. Facebook have made more changes to their mobile apps and Timeline is now available for all. Google+ is bringing Business pages up to speed, and Google has improved their support for Places over 2011.

A Marketing article written by Lynne Newbury

Social media and search dominated this week's roundup, with Facebook launching the Timeline, starting in New Zealand, Twitter's recently announced business profiles and Google releasing their top search terms for 2011.