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Blog Archive for May 2013

LinkedIn Gets Social

A Marketing article written by Elle Meech
 
Not so long ago LinkedIn launched a new slideshow content feature ad providing engaging information to users, where businesses can add videos, blogs, company news and live updates to their slideshow presentation.

How to Determine if your Email Campaigns are Effective

A Marketing article written by Lynne Newbury

Email marketing is a great way to communicate a message to a targeted audience. There are a range of different audiences that you can target your campaign to and these may include employees, clients, prospects or suppliers. A few ways in which you as a company can measure the effectiveness of your email campaigns will be discussed below including how to set goals and improve your open rates.

YouTube Produces 'Shoppable' Videos, Yahoo Buys Tumblr and Google+ Launches Redesign

A Marketing article written by Elle Meech

This week has been very eventful, with announcements coming from Google's I/O conference and the $1.1 billion deal Yahoo signed with media blogging site, Tumblr. 

There is never a dull moment in the world of technology and business as brands and icons are ever-evolving, improving and building on previous models and features, not to mention breaking deals.

Google+ announces a dramatic change in the redesign of their page layout, and YouTube creates 'shoppable' videos.

Toshiba Turns on 4G, Tablet vs Laptops Sales & Facebook Advertisers Flee

A Marketing article written by Elle Meech
 
In this week's news and updates it feels that external factors are playing a key role in the changing nature of technology and advertising. Tablet shipments have been predicted to outsell laptops this year, which has come as a surprise as researches hadn't expected this to happen until 2014. Big brand advertisers withdraw from having their ads being shown on Facebook due to them being shown near other offensive images and comments.