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Blog Archive for January 2012

10 Great Ways to Promote your Website in 2012

A Marketing article written by Lynne Newbury

As always it is a good practice to review your website content on each page at the beginning of the year.  Check your pages, prices and internal and external links are all correct, as well as ensure you have different meta descriptions and titles on every page.

Google wants to Add to your Search

A Marketing article written by Lynne Newbury

The big news this week was Google's announcement of closer integration of Google+ with their main search. The search giant will incorporate more Google+ content in search based on who you are connected with, what they have shared and what you have uploaded yourself.

Google mixing search with their social network promises to change how businesses approach search optimisation. Building social connections through Google+ will now have a real benifit in organic search, and is an important part of any online marketing strategy.

Social Search, Google and Google+

A Marketing article written by

We all know that space at the top of the blended search results is massively at a premium.  Therefore as a result anything you can do to either improve your ranking or increase your listing's footprint in the search engine results has a benefit. Google's blended results has already given businesses another shot at a front page listing through Google Places, YouTube and image search results appearing with their standard ten blue links. Linking your fans and customers to your Google+ page is another chance to rank well in search.

Google's 2011 Revenues, the 'Page Layout' Algorithm and What is Your Demographic?

A Marketing article written by Lynne Newbury

What is in Google's $37.9 Billion in 2011 Revenues?

Google released a 'disappointing' earnings announcement with a revenue figure of $37.9 Billion. The biggest contributors to Google during 2011 can be found in the finance and insurance, retailers and general merchandise, travel and tourism and jobs and education industries. Even in the current economic climate, many businesses are still finding the money to advertise in paid search.