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What is a Landing Page?

What is a Landing Page?

A Marketing article written by Lynne Newbury

A landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on a search engine advertisement or a search-engine result link.

The page displays content that is a logical extension of the advertisement including specific branding and an offer which targets one product or service to one demographic target market.

In pay-per-click (PPC) campaigns, the landing page can also be customised to measure the effectiveness of different advertisements based on relative click-through rates and conversion ratios.

Many Australian businesses run their own Online Advertising campaigns but are presented with the following challenges:

  • Large numbers of clicks, but low number of sales enquiries
  • A high cost per click for competitive keywords
  • The daily advertising budget being reached before the end of the business day
  • Not having the time to constantly manage and refine the campaign
  • Your advertisement keeps dropping off the first page
  • You suspect competitors are clicking on your advertisements
  • The Adwords interface is confusing and you don't have time to learn more

If any of these Adwords challenges sound familiar, Aspedia can help your business.