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Thoughts from the Aspedia Team

Google Shared Endorsements Update

A Marketing article written by Elle Meech

The latest Google shared endorsements program is extending, with a date picked in November where the upgrade will be rolled out. The new shared endorsements program will reach people in a new way by displaying your reviews, recommendations and other daily activities.

Innovations that Shaped Social Collaboration
A Marketing article written by Elle Meech

Most people will be more than familiar with social technology and sharing online with friends, family and colleagues. Facebook, Twitter and LlinkedIn allow anyone online to share and collaborate, however, this is not where it began.

Microsoft Surface Pro 2 vs Apple iPad

A Marketing article written by Lynne Newbury
 
Microsoft recently unveiled their latest tablet, the Surface Pro 2, set to hit stores soon. The Surface Pro 2 introduces new feature upgrades from the previous first generation tablet.

The Latest Updates for the Apple iOS 7 Software and New Apps to Download

A Marketing article written by Elle Meech
 
The launch of the latest Apple iOS 7 operating system is now available for download, after seeing many updates from the previous iOS 6. The new system contains a new framework with even more depth and clarity. There are a bunch of new features such as brighter colours and better capabilities for multitasking.
 
The launch of the new iOS 7 has seen many of the larger Apple App Store companies refresh and update their apps accordingly to stay up with the latest software.

The Latest iPhone 5c and 5s have been realised with a Bunch More Features

A Marketing article written by Elle Meech
 
Everyone has been anticipating the latest realise of the new iPhone and Apple has delivered with not only one but two iPhones, the 5c and 5s.

Gmail Open Rates are down since the Introduction of the New Tab Categories

A Marketing article written by Elle Meech
 
Since the new Gmail tabs and category labels were introduced earlier this year in July, Google has seen a drop in the email open rates of up to 8%. The Gmail category identifies five new tabs which are broken up into the following: Primary, Social, Promotion, Updates and Forums.

Yahoo beats Google in Traffic for the first time since 2011

A Marketing article written by Elle Meech
 
For the first time since May 2011 Yahoo outdid Google in the number of search results, regaining the number one position. Yahoo shares got a 2% increase during the early trading, and these results have shocked everyone.

What is Schema.org and How can you Use it?
A Development article written by Elle Meech
 
Schema is a structured database system that is supported by database management (DBMS). Schema is all about finding the relationship between information and data while making it easier for search engines to deliver the right information to the user.
 
Schema.org offers a range of different codes such as HTML tags that are used by webmasters to markup pages. These pages are then recognised by the large search engine providers such as Bing, Yahoo!, Google and Yandex.

How to Successfully Visually Plan your Next Website

A Design article written by Lynne Newbury
 
There are a number of measurable factors that come into play when deciding whether it's time for a new website redesign.

LG Reveals Smartphone Snapdragon 800 Processor - LinkedIn Allows you to Apply for Jobs on your Phone - Stylus Moves Content

A Marketing article written by Elle Meech
 
Technology developments this week has seen LinkedIn move more into the mobile phone space with the release of a new way to apply for jobs via your mobile device. This step forward for LinkedIn makes sense with more and more consumers using their mobile phones while on the go.