The advertising and marketing world is always evolving and continually finding new and innovative ways to reach the consumer. Google's new launch of the enhanced Adwords campaign focuses on the user attributes and finding the simplest way to deliver a message specific to the individual's wants and needs.
The new features benefit both businesses and consumers. For the consumer the results of a search are tailored around whether it is on the run with a mobile device, at home on a tablet, or at work on a desktop.