The dotcom boom and eventual bust proved that 'build it and they will come' strategies never work and never will!
Today many websites still continue to employ this strategy to the detriment of their business goals as they do not understand the basic rules of Keyword selection.
Without doubt the Holy Grail of search engine marketing success is the selection of the best keywords or phrases for your business which delivers scores of targeted qualified leads and the associated profits that come with them. But, this is still the most overlooked element of most websites today.
