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Marketing ideas and news from the Aspedia Marketing Team

Is Search Engine Optimisation / SEO still important to incorporate into your Digital Marketing Strategy

A Marketing article written by Mike Whitehouse

Confused about SEO, Google Remarketing, Google Adwords, SEM, Digital Marketing, Online Marketing?

As the internet provides the possibilities to produce more and more online marketing strategies to help businesses attract leads, retain their customers and improve customer satisfaction, I am often asked if SEO is still relevant and important to include in your Digital Marketing Strategy.

Facebook has launched their Messenger Chatbot API for Businesses and Developers

A Marketing article written by
The launch of Facebook’s chatbot API for Messenger has been released. The new API is directed at businesses to use the messenger tool for customer service with the option of automated responses. The concept is to drive a deeper engagement with users through the messenger tool, with people who are already on Facebook.

Part 2: Why we need to write How-to Blog Topics

A Marketing article written by Denise Belcher
In Part 1: we focused on how to generate leads and boost SEO from blog writing. Part 2 will look into maximising your content strategy and learn how to write a How -To Topic Blog. Now it's your turn to become the teacher and the thought leader for your industry.
Choosing Your How-To Topic 
Begin with brainstorming a How-To List of topics?

Part 1: How to Blog to Generate Leads and Boost SEO

A Marketing article written by Denise Belcher
There are many different types of content that you can use to create valuable information for your online business presence and improve your Search Engine Optimisation and rankings. It is important to feed your website with fresh content, and content that is relevant to your audience so that you keep both your search engine rankings up as well as providing regular and meaningful content to ensure effective audience engagement.

Social Media Trends to Take Note of in 2016 [Infographic]

A Marketing article written by
CJG Marketing has gathered information to create an interesting infographic with the top social media trends to take place throughout 2016.

Are you Optimising your Businesses Online 'Micro Moments'?

A Marketing article written by

Micro Moments – Is the new Battleground for Brands

Consumers want answers to their problems, queries or motivations instantly and your own personal smartphones is where it all beings. The average user goes online 150 times a day.

Grow your Online Business via a Google Livestream Event

A Marketing article written by Elle Meech

Join us for Google Partners Connect

The Internet gives every business a chance to achieve success. We'd like to invite you to join our agency for a Google event where you'll learn from digital marketing and advertising experts about how to grow your business online. 

Google Partners Masterclass 2015

A Marketing article written by

On Wednesday 5th August, Elle and Sam from our Brisbane office attended an amazing and informative Google masterclass in the Brisbane Convention and Exhibition Centre. A lot of information and tips were covered from the latest updates to Google Adwords and Analytics, to more advanced ways to use data analysis to drive your clients performance.

Where to Find Amazing Free Images

A Marketing article written by

Are you sick of searching Google for the same old images? You may even be using copywriter images or searching free stock images which are very difficult to find.

There is also a big market of photos that are owned by professional companies such as Shutterstock or 123RF who charge anywhere from $20 or more per image. The only way to avoid these costs would be to search on google and even then those images are usually low in quality, blurry, watermarked and not very exciting.

Aspedia Australia is honoured to be named a Finalist in the 2015 QLD Telstra Business Awards

A Marketing article written by Mike Whitehouse

The launch of Aspedia's Member Evolution product in 2009 has led to significant successes across the Australian NFP segment, which has resulted being named a 2015 QLD Finalist in the Telstra Business Awards.

Aspedia would like to congratulate our entire staff and partner network, as this recognition is 100% due to their commitment and demonstrates all of the years of hard work and determination that has been put into the Member Evolution product development.