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Blog Archive for July 2010

Building Relationships through Email Newsletters

A Marketing article written by Lynne Newbury

Effective email marketing programs are about increasing the value proposition provided to your subscribers and clients. Most organisations think that "email marketing" is sending advertisements to a list of email addresses but this could not be further from the truth.

Split Testing – a helpful Online Marketing Tool

A Marketing article written by Lynne Newbury

Taking a guess about why your website works or doesn’t work is a thing of the past. Successful online marketers split test for a variety of options both on websites and in pay-per-click campaigns to gain the best results.

Interesting Online and Search Statistics

A Marketing article written by Lynne Newbury

We are all under no illusion as to the size of the Internet and its exponential growth over the last few years but you may be surprised when you read some of the general internet statistics listed below:

Starting an Online Business - Food for Thought...

A Marketing article written by

In this blog I point out some of the more obvious pitfalls regarding setting up an online business for the first time that most new potential online business owners do not think about or just don’t fully understand.

I have had many clients come to me thinking they can set up an online business and make money from Day One investing as little as $4,000! The reality is that for that budget you most likely won’t even get a website live, let alone a web marketing strategy!

What is a Landing Page?

A Marketing article written by Lynne Newbury

A landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on a search engine advertisement or a search-engine result link.

The page displays content that is a logical extension of the advertisement including specific branding and an offer which targets one product or service to one demographic target market.