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Blog Archive for April 2010

The Sales Conversion Funnel

A Marketing article written by

Websites today need to be a standalone profit centre for any business, so how do we make them work harder? Well you test and measure and the great thing about the Web is that it allows you to track visitors and what they do and where they go on your website!!

Small Business MUST Have A Website

A Marketing article written by Mike Whitehouse

Many SMEs wrongly believe they cannot benefit from a website.

Many small businesses have the misconception that their business cannot benefit from a website; that websites are too expensive or that because they don't use a computer neither do their potential clients.

Here are 7 reasons why your small business NEEDS a website:

Best Practices for e-Newsletters

A Design article written by Lynne Newbury

There is close to a universal hatred of "spam mail" and so there should be. But subscribers aren't always right, they sometimes have short memories and can forget that they joined your list of their own free will, which is a good reason to keep all records of each subscription request!. Once they are presented with this information they usually accept their honest mistake and hold no malice; without this you will always be in the wrong.

Web Page Ranking

A Marketing article written by

How can Google's website page rank help my business grow?

Many people do not realise the importance of the Page Rank applied by Google to each and every page on your web site. Google puts a great deal of influence on PR and it directly influences your position on the search engine results page (SERP). The below is an explanation of Page Rank as quoted by Google themselves;

PageRank Explained