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Blog Archive for March 2010

Google Qualified Staff

A Marketing article written by Mike Whitehouse

Aspedia is currently working with many clients to produce online marketing solutions which drive new warm leads to their business. The experience of our inhouse Google qualified individuals (yes, we have three full-time staff who have passed the Google exams!) have improved our clients' results dramatically over the last few years since gaining the qualifications.

Build a Great Looking Website that Works!

A Marketing article written by Lynne Newbury

How many times do I hear business owners say, 'I know how I want my website to look!'

Business owners need to understand and recognise that their business' web presence should not be based on their personal views but rather to promote their business and ultimately profit from that professional online presence.

Business owners need to focus their attentions on the critical issues that really matter to the visitor as they are your potential customer and that means they are your most important audience!

Building Compelling Web Pages

A Marketing article written by

So you have traffic on your website but without sales the amount of traffic is not important. How do you convert these visitors into clients?

Just think about the user experience - they have come to your website because you have promoted a product or service to them and they have found your website. Now you need to engage your visitor with useful information and provide a simple but compelling sales funnel for them to purchase from you.

Website Management

A Marketing article written by Mike Whitehouse

A successful component of all Online Marketing projects which is often neglected is the process for ongoing Website Management

  • Who does what and when?
  • Who is in charge and of what?
  • What is being measured and how is it reported?

Before you start, make sure you have answers to these questions:

Social Media Stats

A Marketing article written by

So how popular are social media sites? Are people really spending as much time on them as we are led to believe?

Well here are some interesting statistics that show clearly that this 'fad' is here to stay:

eNewsletters a Powerful Marketing Tool

A Marketing article written by Lynne Newbury

eNewsletters are one of the most cost effective eMarketing promotional tools and are relatively simple to implement.
Online eNewsletters are a powerful marketing vehicle that enables you to build your customer base, improve contact with your existing clients, while establishing your online credibility and promoting your products/services. Newsletters are one of the most cost effective eMarketing promotional tools and are relatively simple to implement.

Is Your Business on Google Maps?

A Marketing article written by

If you're not on Google Maps then you should seriously consider it as it offers a viable alternative to Yellow Pages and is available on mobile phones!

Google Maps is growing in popularity and is overtaking Yellow Pages as a source for information especially as it is available on mobile phones.

Virgin fined $22,000 for SPAM

A Marketing article written by Mike Whitehouse

ACMA has accepted an enforceable undertaking offered by Virgin Mobile, following an investigation into alleged breaches of the Spam Act.

As a result, Virgin Mobile must establish new training programs, quality assurance processes and auditing procedures after an investigation into emails it sent opt-out customers, and has agreed to pay $22,000.

Virgin Mobile customers who had previously 'opted out' of receiving marketing emails were sent an email asking if they wanted to change their mind after reviewing some attached promotions.

eCommerce Success Checklist

A Development article written by Lynne Newbury

The failure of so many eBusinesses has made it clear that the answer to making an online business a success is not an obvious one. Many tens of thousands of businesses have failed on the Internet in the last few years yet many others remain and flourish.

What the flourishing eBusinesses have proven is that eCommerce is a powerful, cost-efficient way to reach a worldwide audience and earn a robust profit.
Why do some businesses succeed while others fail?