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Web Page Ranking

Web Page Ranking

A Marketing article written by

How can Google's website page rank help my business grow?

Many people do not realise the importance of the Page Rank applied by Google to each and every page on your web site. Google puts a great deal of influence on PR and it directly influences your position on the search engine results page (SERP). The below is an explanation of Page Rank as quoted by Google themselves;

PageRank Explained

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.


Google's complex, automated methods make human tampering with our results extremely difficult. And though we do run relevant ads above and next to our results, Google does not sell placement within the results themselves (i.e., no one can buy a higher PageRank). A Google search is an easy, honest and objective way to find high-quality websites with information relevant to your search.
As you can see your Google Page Rank is of great value and cannot be bought, unlike sponsored links and pay per click campaigns. The million dollar question is - how does your business achieve a higher Page Ranking?

Search Engine Optimisation (SEO) is the key and with the right strategy implemented your page ranking can increase. There are four key components of SEO -

  • Keyword selection
  • Website technology used
  • Copywriting
  • Linking strategies both on-page and off-page

Don't expect great results overnight, Search Engine Optimisation is a combination of many techniques and practices and can take several months to achieve optimum results.

Aspedia can offer fully tailored packages to suit every business to help you achieve results that can make your business stand out from the crowd. We have had many success stories not to mention our own home page www.aspedia.net which at the time of writing has a page rank of 5 out of 10. Google itself is 9 and so is www.microsoft.com but http://www.apple.com tops the list at a page ranking of 10.

A simple method to check your page rank is to install the Google Toolbar and this displays the PR of each and every site you view through your browser.

Search the web yourself and have a look at your competitors websites, do they have a page ranking and do they rank above you in the results page for a defined search term? If so, Aspedia can help your business with your web promotion. Call us for an informal chat and we will give you straight advice pertinent to your business and we offer a free no obligation consultation on your individual requirements and will provide solutions to suit most budgets.

To download the Google toolbar follow this link www.toolbar.google.com