Team blogging is a relatively new approach for companies, where previous blogging techniques saw the responsibility taken on by one or two colleagues from within the social media and marketing team. Recently, new ideas and approaches are being put into practice as the social media presence for a company becomes increasingly important.

 

A company's blogging space reflects back onto the brand, and consumers now want to read a wide range of information from a variety of different people's opinions and views. As the saying goes, two heads are better than one, and this is certainly becoming the case for blogging.

 

 

Anyone within the company is welcome to blog, each having a different set of expertise and knowledge they can share. The social media and marketing team of course still continues to blog, but include other key staff members such as the sales team, product managers and senior management.

 

These different perspectives will give new light and energy to your company's blogs. The sales team play an important part as they are at the forefront of a business, know what consumers want and can give reviews and re-caps on events they have recently attended.

 

 

It may be hard convincing other team members to start blogging if they have never had experience doing it before, or if they already have a large workload. This is where you need to explain all of the benefits blogging can have on an employee.

 

Here are a few of the benefits blogging can have on ones career:

• Instant results seeing your blog published

• Creates a personal profile as a professional with expertise within their specific industry

• Increased author and company profile

• Once the author's profile is created their views and insight into topics get noticed

• Your articles and views can lead to further publicity in other stories or career opportunities

 

The benefits for both the author and company are astonishing, and team blogging should be high on your list of priorities if you only have one or two people currently blogging for your business. New ideas, knowledge, and perspectives could be just what you're after in order to boost your company's social media presence.