SEO/PPC

Search Engine Optimisation (SEO) is a means for improving the volume of traffic to a website based on selected "target" keywords. As a general rule, the higher up the results that your website is presented in the organic Search Engine Results (or the higher it "ranks"), the more that people will visit your site and the more revenue you will generate.

One of the main reasons to have a website is to increase the leads you receive and find new customers. There is no point having a great looking website that is well structured for usability and security if it can't be found on any search engines.

There are a number of points to getting your content right for SEO and the first thing you should do is work out what your clients are actually typing into Google, Yahoo or BING to find your type of business (called keywords). There is a great tool which Google offer for free https://adwords.google.com/select/KeywordToolExternal which will help you find your Keywords.

Next, optimise your content by writing compelling titles that include your keywords, support those titles with well written introductions and conclusions and include internal links pointing to pages about your keywords in the body of your text.

External links from other trusted website's is one of the most important ways to improve your rankings with Google and other search engines. You can't just get links from anywhere, you need to have a strategy to get links from websites with as good or better page rankings than yourself and this area can be full of pitfalls if not approached with caution.

Our SEO features include:

* Keyword Analyser to determine the best keywords for your business
* Keyword Density Reporting to make sure your content is optimised for Google
* Autolink System to automatically link keywords and pages within your website
* A Reciprocal Linking Manager to ensure links to your website are in place
* Meta Description and Keyword field for each page
* Google compliant Site Maps generator so Google can find all your website pages
* Title fields that place the correct data in your Title Tags

Contact Aspedia today to discuss your SEO requirements

Our Search Engine Optimisation packages will help you to improve your Search Engine Ranking, increase your website traffic, and grow sales revenue for your business.

* Search Engine Optimisation
* Pay Per Click
* Affiliate Marketing
* eNewsletters
* Event Management
* RSS Feeds
* Blogs
* Social Networking
* eCards

Pay Per Click (PPC) Advertising is a method of online advertising using search engines, advertising networks and content websites to generate traffic for your website. Typically, advertisers only pay when a user actually clicks on their advertisement to visit the advertisers' landing page or website.

PPC ads appear on "natural" or organic search engines results pages (SERPS). Setting up a campaign involves you choosing the correct keywords, writing an Ad, determining the locality and times you want it seen, and nominating a daily budget.

However, you need to be mindful of what position your ads are showing, whether you want broad match, exact phrase match, exact term match as well as eliminate negative keywords. You also need to keep in mind, at what point of the buying cycle do you want your customers attention: is it when they first start researching, is it when they are getting quotes or is it when they have all the information they require and now want to purchase?

And the actual amount you pay per click will depend on: your ad, your Google Quality Score, your landing page design and how competitive the keywords are that you choose in the first place.
Creating a successful campaign is a daunting task and can be very time consuming for inexperienced marketers. Aspedia has a team of Google Advertising Professionals (GAPs) who are Google certified and can help you achieve the optimum results for your budget.