Pay Per Click Advertising

Pay Per Click (PPC) Advertising is a method of online advertising using search engines, advertising networks and content websites to generate traffic for your website.  Typically, advertisers only pay when a user actually clicks on their advertisement to visit the advertisers' landing page or website.

PPC ads appear on "natural" or organic search engines results pages (SERPS).  Setting up a campaign involves you choosing the correct keywords, writing an Ad, determining the locality and times you want it seen, and nominating a daily budget.

However, you need to be mindful of what position your ads are showing, whether you want broad match, exact phrase match, exact term match as well as eliminate negative keywords.  You also need to keep in mind, at what point of the buying cycle do you want your customers attention: is it when they first start researching, is it when they are getting quotes or is it when they have all the information they require and now want to purchase?

And the actual amount you pay per click will depend on: your ad, your Google Quality Score, your landing page design and how competitive the keywords are that you choose in the first place.
Creating a successful campaign is a daunting task and can be very time consuming for inexperienced marketers.  Aspedia has a team of Google Advertising Professionals (GAPs) who are Google certified and can help you achieve the optimum results for your budget.

A well planned PPC Campaign is the most targeted marketing method available today and will nearly always be the most cost effective way to increase warm leads for your business. This is referred to as "Enquiry Based Marketing" because potential customer type a search string into a search engine to receive product or service information and offers.  If  your business is returned as a result it may ultimately develop a warm lead.

PPC prospects have already:

1. Researched multiple company websites to determine their exact need
2. Chosen to search Google for the specific product or service they require
3. Selected your Advertisement to review your exact offer details
4. Completed a "Call to Action" landing page web form with their contact details

This process pre-qualifies them in each stage of the transaction to ensure warm to hot leads are generated.  After all, they were seeking you!

PPC can also help with your SEO as you are able to determine which keywords your clients are searching on and which ads your clients find appealing, thereby giving you data to improve your website content.

Book a consultation today to determine how many leads you might get from Google PPC.

Aspedia have a team of Google Advertising Professionals who can help you structure your campaign and design the perfect landing page to maximize your results.