My Home Care Services

About the Client

My Home Care Services are a national Carpet and Pest Cleaning company that have many thousands of satisfied customers nationwide which they have built on over the last 20 years. My Home Care have built a reputation in their marketplace as offering professional service coupled with competitive pricing while still caring for the environment.Utilising environmentally friendly products gives My Home Care Services the edge as consumers are very conscious of being 'Green' these days.

Offering a unique 100% satisfaction guarantee, My Home Care will redo the job for free if unsatisfied.

Why did My Home Care Services come to Aspedia?

My Home Care wanted to expand and grow their business and drive further business online as this is how they see their future. The internet offers My Home Care a reliable constant source of leads at greatly reduced costs while increased conversion rates reduce the inhouse resources needed to deal with Web leads. The cost of traditional marketing is becoming cost prohibitive for many business and My Home Care were no different. The ongoing growth of the company includes increasing the current franchisees and this is a major area of focus for My Home Care as they drive increased leads they need additional franchisees to cater for the growth.

What did we do for My Home Care Services?

Aspedia has provided a full online 'Webmastering' solution for My Home Care and this included rebuilding the website into a lead generation engine and providing a wide range of marketing services including;

• Search Engine Optimisation
• Split testing and monitoring
• Full website Sales funnel set up and management
• Internet Marketing Strategies
• Social media Marketing
• On and Offline ePR
• Test and Measure of all campaigns
• Ongoing support and Marketing Strategies

In the early stages of this campaign the brand elevation and ePR are the most important factors while increasing organic rankings over time.

What results have they achieved?

24/7 lead generation channel that is now providing increased business for My Home Care, thus increasing confidence in increasing the growth of the business over the short to medium term. Plans to recruit new franchisees have taken poll position now as the number of increased leads is consistent which provides greater stability for the business to move ahead in leaps and bounds!