Kids Matters

About the Client

Kids Matters provide a full range of occupational therapy services including comprehensive assessment, treatment and school and home visits. They are currently expanding their options for holiday intensives, exploring further options for rural and remote clients and expanding the capacity for the training of junior occupational therapists.

They are now the largest private paediatric occupational therapy practice in Brisbane staffed by six experienced therapists who base their work on a variety of current theories including sensory integration based techniques and DIR/ Floortime and more cognitive-based models (CO-OP) to give effective outcomes for autistic children, children with aspergers syndrome (ASD), Pervasive Developmental Disorders (PDD), sensory defensiveness, Attention Deficit Hyperactivity Disorder (ADHD/ ADD), dyslexia and learning difficulties and developmental delays, child and youth mental health and adults with autism or intellectual impairments.

Why did Kids Matters come to Aspedia?

Kids Matters required a new website which supported parents by helping them find information that would enable them better understand the learning difficulties of their child and what could be done about it.  The website needed to portray a brand which put parents at ease and built trust the Vivienne and her team could understand and support their child.  This required a well thought out navigation system with particular emphasis being paid to the delivery of case studies which highlighted the great work Vivienne and her team did with Brisbane children.

In addition the website needed to be a business tool which supported the growth of Kids Matters enabling online enquiries, assessment bookings and personalised information sessions as well as providing a staff login for Intranet access.

What did we do for Kids Matters?

Aspedia CEO Mike Whitehouse undertook a detailed business review of Kids Matters working directly with Vivienne allowing a thorough understanding of the business to be documented prior to starting the project.  It was important to understand not only what Kids Matters do, but how they do it, what their strategic competitive advantage is and what they aim to achieve as a business (and personally). 

On completion of the review Aspedia created navigational and layout wire frames which followed the planned customer journeys documented in the business process review.  Then we created a visual design which reflected the true essence of the business and in particular presented the kids enjoying the programs delivered by Vivienne and her great team at Kids Matters.

What Results have they achieved?

The professional and engaging nature of the website helps both sell the message of hope to parents, teachers and potential business partners and shows the Kids Matters commitment to helping children reach their potential. The finished Kids Matters website looks fantastic and has received receiving fabulous reviews from across Australia and the world. Clients who have seen the website, already know a bit about the services offered and so are more ready to partner with their therapist in the journey of discovery and healing. The business is currently expanding so rapidly and into many related fields including adults and mental health so that Vivienne is now tackling the new and exciting challenge of managing growth sustainably - a wonderful challenge that all good businesses should have.