eMarketing

Generating  Leads Online

The Internet has changed the very essence of business today.  The tools, tactics and strategies available through the Internet can greatly expand your reach and rapidly build your prospect list and profitability.

Aspedia ensures you benefit from our online experience by aligning your strategic direction, objectives and goals to your target market. Our professional eConsultants are highly trained and backed by one of Australia's most experienced and talented technical teams.

Our consultative approach provides you a low-cost, high-impact means to reach your target market, create relationships and grow your business.

Select the lead generation service that interests you:

• Search Engine Optimisation
• Pay Per Click Marketing
• Affiliate Marketing
• eNewsletters
• Event Management
• RSS Feeds
• Blogs
• Social Networking
• eCards

Converting Online Leads to Sales

Recent studies show the probability of closing a sale form a new lead decreases by 20% in the first 24 hours after receipt if it's not responded to immediately.

Buyers today have more choice than ever before, at cheaper prices and expect immediate answers from suppliers or they will simply go elsewhere! Those businesses who do respond immediately to client requests will reap the rewards and their slower competitors will struggle to stay competitive in today's fast paced Internet world.

Increasing the speed of response to maximise your lead conversion percentage should therefore be of great importance.  Aspedia provides a suite of web tools that ensure the hard work spent generating leads and engaging clients is leveraged to the maximum extent possible by supporting immediate contact between you and your clients.

To learn more about Aspedia lead conversion strategies select the service below that interests you:

• Landing Pages
• Form to Phone
• Live Chat
• Click to Call
• Email Autoresponders
• CRM Database
• Web Form Verification

Measuring Success

For marketers, one of the beauties of the World Wide Web is the ability to evaluate success faster and at a level higher than almost any other type of initiative. 

Like all marketing initiatives information is the key to making good decisions but with the Internet the great difference is that this information can be collected and reported in "real time". Unlike other forms of Marketing, Online Marketing excels in its ability to deliver actionable, user-friendly reports for immediate review by managers. 

Information can then be viewed, dissected and consumed immediately giving you new insight about the suitability of your content, sales messages, products and offers.  Campaign changes can now be effected and measured in parallel to the campaign being delivered with changes to strategy being made to ensure the most effective results are achieved. 

Aspedia provides you detailed online interactive reports using Google Analytics showing you how to improve the visitor experience, leads, sales and online marketing campaigns.

The following suite of services can be used to track success:

• Web Stats
• Google Analytics
• Conversion Tracking
• Real Time Reporting

Don't have the time or the staff to implement these profitable online marketing strategies into your business, luckily The Aspedia Webmaster package allows you to outsource all your online marketing to a company who specialise in this field and will drive warm targeted leads to your website. All you need to do is convert them into sales and Aspedia takes care of the rest including reporting back to you and constant monitoring and changing of campaigns as required for optimal results. All of this for less than the cost of 1 new member of staff and you then have access to over 20 full time Aspedia staff who will assist in making your campaign a success. Call us today to arrange a no obligation meeting to find out how Aspedia can help you grow your business online!